Immersive Digital Content in your Real World Environment

Augmented Reality

To the layman, Augmented Reality is best described as digital content (such as animations, graphics and audio) that are overlaid in the real world when viewed through a mobile device.

It mixes fantasy with reality to create an experience for the viewer, which will literally blow their minds; immersing them in a real life environment while interacting with digital (and often very real looking) graphics that themselves then go on to react to the environment itself.

More technically, augmented reality can be described as a series of animated assets layered over a camera shooting real time. The assets themselves then interact with the environment that you are shooting on the camera itself and the viewer experiences these two realities interlaced with each other.

Examples of our Augmented Reality:

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Football in China is huge, growing at a phenomenal rate, with 140 stadiums currently in development, and already home to the world’s largest football school. Over the next decade, the Chinese Government will erect 50,000 more schools. They hope that by 2020 more than 50,000,000 Chinese citizens will play football regularly, with 30,000,000 of those set to be children...

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Denon used the same marketing strategy when releasing their new HEOS home cinema soundbar and have now chosen to expand the use of AR into stores.

Read more about how this integrated campaign is working for HEOS here..

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We were also behind the tour brochure for Jeff Wayne’s musical version of the War of The Worlds 2014 tour, the very first of its kind.

For help or advice about Augmented Reality and how it can benefit your project call us now on 01604 621600.