To the layman, Augmented Reality is best described as digital content (such as animations, graphics and audio) that are overlaid in the real world when viewed through a mobile device.
It mixes fantasy with reality to create an experience for the viewer, which will literally blow their minds; immersing them in a real life environment while interacting with digital (and often very real looking) graphics that themselves then go on to react to the environment itself.
More technically, augmented reality can be described as a series of animated assets layered over a camera shooting real time. The assets themselves then interact with the environment that you are shooting on the camera itself and the viewer experiences these two realities interlaced with each other.
We provide solutions by producing groundbreaking, compelling and beautiful content that communicates directly with your target audience.
But don’t just take our word for that; within the first twelve months of developing augmented reality AR Media were shortlisted at the world AR Summit in 2012 for Best AR Marketing Strategy and most innovative use of AR.
As early adopters of the technology, augmented reality has proven to be a great marketing tool, allowing us to engage audiences over many of our client’s competitors.
AR Media have played a pioneering role in developing this medium to deliver immersive experiences for a number of clients; please take a look at some of our case studies to see how augmented reality may be able to add a fourth dimension to your existing marketing efforts.