Promotional videos, also known as brand films are used to create an emotional impact on a given target audience. The main focus of a brand film should be on the emotion that the viewer will experience when using the product or service that is ‘being promoted’.

Promotional Videos

Viewers cannot help but form a genuine connection with a brand when these emotions are tapped into; people buy from people they know, like and trust. To evoke the correct emotions and create that connection in a very short period of time can feel daunting but this is where your ‘story-telling’ steps in and leads the viewer towards making that connection.

Your brand film might be used to cast a fresh light on your position in the market or re-launch a product range, launch a new product or even reinvigorate the communication of your brand’s key messaging.

With all of this in mind, the focus for us will be on the benefits of using your product or service and not the features themselves. We like to get inside your brand, understand your brand values, promises, threats and opportunities and then get inside your target audience’s mind. The main goal of a promotional video is to stir the emotion and make that all important connection, and that is exactly what we do…

We run through a series of exercises to understand how someone might feel both before and after they have experienced what you have on offer, how their life will change, what impact it will have on their status and what a ‘normal day’ might look like for them.

Once we are clear on the foundations we work with you to make sure your brand film is going to do exactly what you need it to; attract new customers, raise awareness and increase connections.

With technology moving forwards at such a fast rate, and access to film-making equipment literally in the palm of our hand’s everyone has the opportunity to make their own promotional video but not everyone can use it to leverage your brand.

AR Media help to boil your brand offering down to its very essence, draw out your key message and then deliver compelling video to connect with your chosen target audience and answer their questions often before they have even asked it themselves.

There are a lot of video styles to choose from, and that again comes back to what message you are trying to send to who and why. Choosing animation, film, motion graphics, augmented reality or even 3D environments are all within the realms of possibility. The use of actors, voice-overs, audio and soundtrack and their associated copyrights can all be taken care of for you too.

There is no one size fits all answer, get in touch now on 01604 621600 and we’ll work with you to make sure your finished product is mind-blowing!