(VR is) the next major computing platform that will come after mobile.

– Mark Zuckerberg, Facebook

Virtual Reality - VR

We may have mentioned this before, but creating the impossible is what we do..

Virtual Reality for us is a game changer, empowering us with the ability to create immersive virtual experiences and connect and communicate with our audiences in ways we’ve (almost) never dreamed of.

Limitless in scope and possibility, VR immerses you in incredible worlds where none of the normal rules apply or simply bring your world and story to an audience in ways they could never imagine.

As experienced developers of Oculus Rift, HTC Vive, Samsung gear and Daydream we have deep expertise in both the technology and the platforms themselves. As an experienced production team, we have finally found the perfect medium to fuse all of our skills.

For us, VR is broadly split into two main production camps – the production of Animated VR content and the production of 360° Video content.

Animated VR

With limitless scope and possibility, 3D animation in VR delivers a plethora of options and seemingly boundless creativity.

It is important to note then, that these do not need to be overly complex; indeed many of our solutions have been quite the opposite; simple, beautiful and VERY effective.

AR Media have harnessed our animation teams range of skills and our coding experience to design entire worlds within VR, from exact replications of industrial or commercial enterprises and their processes to help educate and engage staff; to simple, fun experiences created to entertain and engage audiences.

AR Media have harnessed our animation teams range of skills and our coding experience to design entire worlds within VR, from exact replications of industrial or commercial enterprises and their processes to help educate and engage staff; to simple, fun experiences created to entertain and engage audiences.

Designing animated experiences in VR, allows you not only see your virtual world from any perspective but then lets you interact directly with it.

Having this ability to interact with your virtual environments and experiences is no gimmick; it presents an ocean of fundamentally practical possibilities for how we work, present ideas, engage with and ultimately market to our target audiences.

One of our earliest ventures into VR was the creation of a digital copy of the interior of a venue in Gothenburg to help us visualise how the video content that we were producing for a client’s event would look when played to the audience capacity in attendance. This was presented to the CEO and event organisation staff who found it useful on so many levels other than our intention – how our content would look in that setting in advance of the event.

As a result of the success of this we are developing this as a fundamental tool to help our clients realise corporate events in terms of the overall environment design, event branding, visual communications and even as a tool to assist in rehearsing keynotes prior to the event.

Furthermore, in the retail space we are developing tools to drive improvements in efficiency in the design and merchandising of individual retail stores. This VR toolset enables you to literally walk around the environments, interact with merchandise, make design and layout decisions and changes on the fly, collaborate with your team and then invite stakeholders into the virtual space for you to present your ideas.

From interactive experiences and ad spots to bespoke mobile experiences for trade shows, we are happy to created animated VR experiences for brands that will increase viewer engagement and drive results.

Fancy a visit to our studio? We’d love to guide you through all the possibilities and to show you just how far our 360° imagination can be stretched. Give us a call now on 01604 621600 to make a date now!