Immersive Content, Augmented Reality by AR Media Ltd

Virtual Reality, we know what it is and it’s great right but what exactly is Augmented Reality… You mean Virtual Reality again? No, you heard me right the first time, Augmented Reality.

Okay, so what’s the difference between to two?

Otherwise known as AR, Augmented reality is a fairly new step in technology in comparison with VR (Virtual Reality). The concept of augmented reality is to combine your real-world surroundings with holographic content usually demonstrated through a phone/tablet or a headset such as the Microsoft Hololens.

Virtual Reality is a fairly well-known concept around the globe and the technology for it has only excelled over the years. VR is different to AR as it gives you a complete sense of immersiveness, your vision of the world around you is cut off and you’re sent into another reality, losing all sense of the real world.

So how do they work and what is each experience used for?

VR has a fairly broad range of use, it’s available worldwide for consumers to enjoy as a leisurely and entertaining experience, available headsets to the public include Oculus Rift, HTC Vive, Sony PlayStation VR and Samsung Gear VR. All giving the illusion of virtual worlds, steps into the past and future, adrenaline pumping experiences and ones from your worst nightmares. There’s no situation one could think up that Virtual Reality couldn’t put you in.

VR is also very useful when it comes to more practical approaches to everyday life, VR has been reportedly used in fighting phobias by putting individuals directly into the situation that they fear the most. Employers find it useful to train new employees with this technology to put them straight into the deep end of the job without actually.. Throwing them in at the deep end, leaving room for errors and learning.

Augmented Reality on the other hand because of its fairly new feats in technology and advanced devices means that they aren’t quite yet available to the public, however many companies have made it possible for consumers to experience first hand the evolving discoveries in AR. The beauty of AR is it can be experienced without a specific device, seeing as nearly 75% of the world’s population have a mobile device with a camera, you’re halfway there. There are many Apps on the stores where you can enjoy and experience AR all through the camera of your phone/tablet, like the all too well known Pokemon GO, this is a perfect example of AR, augmenting pokemon on your real life surroundings. Snapchat have recently included spatial mapping in their newest update allowing users to layer filters over their surroundings and augment objects in front of them that interact with the real world. As the momentum is building for AR it has also been used in many advertising campaigns, such as Pepsi, Ribena, Snickers and John Lewis.

However to get a real sense of the breathtaking uses of AR the Microsoft Hololens uses technology to completely map your surroundings to produce spectacular interactive content, from skype calls on your walls and interactive solar systems in your living room.

By blending your reality with interactive visionary holograms AR gives you a whole new experience to that of VR. The complexity of AR has previously only yet been envisioned and demonstrated in fantasy films so AR is a huge breakthrough for the people of today and will definitely snowball for use in practical and leisurely situations.

This also goes for VR, it’s already become a greatly advanced piece of technology and that’s only bound to continue with the idea of video games becoming so seemingly real you’ll be able to completely immerse and lose yourself in your favourite game providing consumers with more emotionally stimulating experiences.

The advances of these technologies will only become more out of this world and breathtaking as time goes on, with AR and VR providing users with completely different experiences there’s room for both to excel in the industry.

Want to know more? Contact us now on 01604 621600.

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