Brackmills Privacy Policy

Privacy Policy

Article 1 Contracting parties
This app (herein after referred to as “the App”) is published by AR Media Productions Ltd
Under these Terms of use, any person using the App is considered as a user (hereinafter referred to as “the User”).

Article 2 Legal information
The App is published by: AR Media Productions Ltd.

Article 3 Updates of the Terms of use
AR Media Productions Ltd is likely to update this Terms of use.
Using the app after an update of the Terms of use will irrefutably presume of its full acceptance by the User.

Article 4 Term
These Terms of use are concluded for the duration the User is using the App.

Article 5 Use of the Services
AR Media Productions Ltd has developed an application designed for smartphones and tablets (hereinafter referred to as the “App”).

AR Media Productions Ltd allows the User to view view content relating to the Brackmills Industrial Estate and provides URLs to external websites.

Article 6 Personal data
Please note that AR Media Productions Ltd respects your privacy. We do not receive any data from your device, nor do we send any data to a third party, no registration is required and therefore no personal data is collected or transferred by this application.

Information we may collect
We may collect, store and use the following kinds of personal information:

    1. information about your device and about your use of this app (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, app navigation etc);
    2. any other information that you choose to send to us;

The main sources we collect data from are:

    • Usage data – we collect usage data whenever you interact with our app. This may include app navigation, what you click on and more.

Using your personal information
Personal information submitted to us via this app will be used for the purposes specified in this privacy policy or in relevant parts of the app.We may use your personal information to:

    1. Enhance your app experience based on usage statistics

Security of your personal information
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

If you have any questions about this privacy policy or our treatment of your personal information, please write to us by email to: or by post to; AR Media Productions Ltd, 12 Gregory Street, Northampton, NN1 1TA.

Data controller
The data controller responsible in respect of the information collected on this website is AR Media Productions Ltd.

Article 7 Intellectual property
The design, intellectual property and the creation of the GUI, platform concept and augmented reality capabilities are property of AR Media Productions Ltd. The design and creation of assets within the app are property of Brackmills Industrial Estate Business Improvement District (BID).

The User shall not reproduce, represent, and more generally use the elements belonging to AR Media Productions Ltd without its express written prior authorisation.

AR Media Productions Ltd grants the User with a non-exclusive and non-transferable right limited to the use of the App. Any use of the App and its creative works for commercial purposes by the User is strictly prohibited unless prior express written authorisation of AR Media Productions Ltd.

For any non-private purpose, the User shall not reproduce, download, use, distribute and / or communicate in whole or in part, in any form whatsoever, any creative work or data contained on the App, including the AR content, without the express prior written authorisation of AR Media Productions Ltd.

Article 8 Liability
The User acknowledges and agrees AR Media Productions Ltd shall in no event be liable for any damages, direct or indirect, which the User may suffer as a result of the consultation of the App or by using its Services.

The User expressly agrees that this exclusion of liability reflects the allocation of risk.