How does video marketing compare with other mediums?

Video in Marketing Series Part 1 of 3

We produce video. We concept, storyboard, produce, film, edit and deliver video. Happily for us, it’s a growing media. According to Cisco: 82% of Global Internet Traffic in 2022 Came From Video* But just saying it doesn’t make it real, so we’ve put together a series of guides on how does video marketing compare, why, how and what video you should be considering.

Video marketing has shown significant effectiveness compared to other mediums in terms of engagement, reach, and conversion rates. Here’s a general overview of the advantages of video marketing compared to other mediums:

Higher Engagement Rates: Videos tend to capture and maintain audience attention better than text or images. According to various studies, videos have higher engagement rates on social media platforms and websites.

  • Videos typically receive higher engagement rates than text or image-based content on social media platforms.
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
  • Social media posts with videos have 48% more views.

Improved Conversion Rates: Video content can lead to higher conversion rates. Research has shown that including a video on a landing page can increase conversion rates by a significant percentage.

  • Adding a product video to a landing page can increase conversions by 80% or more.
  • Video can lead to a 200-300% increase in click-through rates in email marketing campaigns.
  • 64% of consumers are more likely to buy a product online after watching a video about it.

Better Information Retention: People tend to remember visual content more effectively than text-based content. This means that your messaging is more likely to stick with your audience when presented in video format.

  • Video content generates 1,200% more shares than text and images combined.
  • 80% of users can recall a video ad they viewed in the past 30 days.
  • Social video generates 1,200% more shares than text and images combined.

Enhanced SEO: Video content can positively impact your website’s search engine optimization (SEO). Google and other search engines often prioritize video content in search results.

  • Video content is 50 times more likely to drive organic search results compared to plain text.

Increased Social Sharing: Videos are highly shareable on social media platforms. Engaging and informative videos can quickly go viral, leading to increased brand exposure.

  • YouTube is the second-largest search engine after Google, making it a valuable platform for search visibility.
  • Facebook users watch over 8 billion videos daily.
  • LinkedIn users are 20 times more likely to share a video on the platform than other types of posts.

Personal Connection: Videos can create a stronger emotional connection with your audience. Seeing and hearing people, products, and services can lead to a deeper sense of connection and trust.

  • Live streaming offers a sense of authenticity and immediacy, allowing businesses to showcase their expertise and connect with their audience on a personal level.

Mobile-Friendly: With the rise of mobile device usage, videos are easily consumable on smartphones and tablets. Mobile users are more likely to engage with video content while on the go.

  • Mobile video consumption rises by 100% every year.
  • 92% of mobile video consumers share videos with others.

Global Reach: Video content has the potential to reach a global audience, making it an effective tool for businesses looking to expand their market presence.

  • 92% of B2B customers watch videos online, and 43% of B2B buyers watch video content while researching products and services for their business.
  • 83% of marketers say video content is becoming more important.

Live Interaction: Live streaming and interactive videos allow for real-time engagement with your audience, fostering a sense of community and immediacy.

  • 80% of audiences prefer watching live video content from a brand over reading a blog.
  • 67% of viewers who watched a live stream purchased a ticket to a similar event the next time it occurred.

Analytics and Insights: Many video hosting platforms provide detailed analytics, allowing you to track viewer behaviour, engagement rates, and other valuable metrics.

So, looking at how does video marketing compare there’s a lot going for it and it can have a positive impact on marketing, social, websites and your business in general. Decide which factors mean the most to you and set your online presence and processes up ready to make the most of your video. It’s important to note that the effectiveness of video marketing can depend on factors such as your target audience, industry, and the quality of your content.

Catch up on the whole series: Video in Marketing
Part 2: What kind of video will work for you?
Part 3: Where to host your video