The Brief

IFS develop and deliver enterprise software for customers around the world who manufacture and distribute goods, build and maintain assets, and manage service-focused operations. As recognised leaders in their industry, IFS have consistently grown their turnover and customer base, even during the 2020 pandemic and resulting lockdowns. As video production partners for over 8 years, AR Media were asked to assist in delivering the company’s single biggest product launch in their history, the launch of IFS Cloud and the global brand refresh.

The challenge

As a global software provider, IFS traditionally hold conferences every 18 months in locations across the globe. These events include keynote presentations, motivational speakers, breakout sessions and a large-scale trade show spread over 3 days.

With the world in lockdown, the challenge became how to bring the wealth of information, updates, entertainment and the most important product launch in IFS’s history to their clients through a virtual platform.

The product launch

The AR team collaborated with event organiser Jodi Egan, Senior Manager of Global Events to ensure we understand the 120+ videos and animations required from the many stakeholders and presenters.

With a production schedule in place, AR Media then orchestrated the planning, project managing, filming, editing and covid precautions of these videos both with our own team in the UK and with crews in Australia, Sweden, Sri Lanka and the United States.

“…your dedication, professionalism and willingness to put in some seriously long hours made it happen and we’re really grateful. No task (or change, re-edit or re-re-edit) is too much for you and it’s that amazing attitude that enabled us to deliver an event that we’re really proud of with and that’s shown in the very positive feedback from our customers and senior management team”. Jodi Egan, Senior Manager Global Events

The outcomes of these projects included real-time software demos, drone footage, outside broadcasts and green screen keynote presentations. At the same time, we also produced videos for behind-the-scenes of the IFS rebrand story and the new brand video for their Moment of Service message.

This is the first project I’ve worked with you on and it’s been an absolute pleasure working with such a professional team, thank you for your patience, and for delivering excellent results – the platform with all the content looked amazing!! Laraine Taylor, Global Events Operations Manager

The results

2021 was a big step into the unknown for IFS. To put an event online that would meet their customers’ expectations and attract new prospects was a big ask, but meet and exceed it they did.

Thousands of people attended the live event, learning of IFS’s future roadmap, new innovations and technologies.

Thousands more watched the live stream keynote session on LinkedIn

And tens of thousands watched the breakout sessions post-event and the videos AR Media created are still in use with the sales and marketing teams on a daily basis.

“It was great seeing your hard work up in lights, and I know a lot has gone into the storyboarding, sourcing, filming, editing (and all the re-edit asks 😊). The hours, nights and weekends you put in don’t get lost on us. We’re grateful, so thank you”. Oliver Pilgerstorfer, Chief Marketing Officer

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